Senior Revenue Operations Manager

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At WooCommerce, we’re on a mission to democratize commerce. Millions of merchants around the world build their businesses with our open-source platform, and we’re scaling how we support them.

Specifically, we’re scaling our B2B merchant acquisition efforts and are looking for a Senior Revenue Operations Manager to help build our Revenue Operations function largely from the ground up. This role goes beyond optimizing what exists today: it involves designing systems, processes, and data foundations that don’t yet fully exist, while ensuring they can scale thoughtfully over time.

You’ll partner closely with Sales and Customer Success leadership as a trusted operational and analytical partner, helping establish the foundations that enable clear decision-making, effective execution, and predictable growth.

This is a senior individual contributor role with significant ownership and influence. Your work will directly shape how we operate today and how we scale going forward.

What You’ll Do

    First 90 days:

    • Build core dashboards, identify process/data gaps, establish remediation plans.

    First 180 days:

    • Create capacity and territory models, map the full tech stack and integrations, define the attribution model.

    First 12 months:

    Achieve predictable forecasting (within ±10%) and establish a scalable enablement foundation.

    Day to day, Week to week, Month to month

    Systems & Data Foundation

    • Own vendor relationships, tools, and integrations (Salesforce, Gong, ChiliPiper, etc.).
    • Establish data quality standards, access controls, and governance practices.
    • Build durable dashboards and ad hoc reporting that clearly answer “where are we vs. target?”
    • Perform ongoing process and data gap analysis, prioritizing practical improvements while keeping long-term scalability in mind.
    • Evaluate and implement technology or process improvements to support revenue growth.

    CS & Sales Enablement

    • Operationalize CS function: customer health, churn prediction, renewal workflows, escalation paths, expansion playbooks.
    • Create rules of engagement between Sales and CS for complex GTM.
    • Build enablement function infrastructure (topics/process/schedule—not training delivery).

    Strategic Revenue Support

    • Build tracking for strategic/payment partner merchants critical to NRR.
    • Analyze performance trends to guide strategy: win/loss, deal cycle length, seasonality, retention, segmentation bands, and customer bands.
    • Create capacity planning models based on pipeline velocity and customer growth.
    • Territory planning, quota setting, and compensation administration.
    • Support pricing and packaging changes with data and tracking.
    • Support mid-funnel pipeline reviews and Sales/CS QBRs.
    • Identify and surface GTM and CS inefficiencies through data analysis.
    • Build merchant health scoring, expansion potential tracking, and red-to-green workflows.
    • Design reporting that gives executives visibility, managers clarity, and reps actionable insights—from pipeline health to forecasting accuracy.

    You Might Be a Fit If

      You’ve built RevOps from scratch

      • (6–8+ years of experience, including at least one 0→1 build or major foundation reset).

      You’re deeply data-driven

      • , with a mindset of “if the data isn’t there, how do we get it?”

      You’re comfortable speaking truth to power

      • , using data to surface trade-offs and inform decisions, even when conversations are uncomfortable.

      AI is a strength, not a buzzword

      You’re hands-on technically

      • , with strong Salesforce experience (flows, integrations) and comfort working with data (e.g. SQL or Python), not just point-and-click tooling.

      You know the RevOps tooling landscape

      • , and have good judgment about what actually works at scale.

      You’re pragmatic and intentional

      • , balancing short-term fixes with longer-term system design.

      You can partner as an equal with revenue leaders

      , and communicate data-backed insights clearly to executive stakeholders.

      What Good Looks Like

      • You can answer “where are we vs. Sales and CS targets?” quickly using trusted data.
      • Executives rely on ELT-ready dashboards that communicate complex business simply.
      • Core metrics (NRR, CAC, LTV, ASP, time to close, close rates) are clearly defined with documented data sources.

      Salary range: $140,000-$200,000 USD.

      Please note that salary ranges are global, regardless of location, and we pay in local currency.

      We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the pote

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